Love Thy Teammate: Cultivating a Positive Marketing & Sales Culture Using Account-Based Marketing
In this LinkedIn Live:
Lindsey Light, Founder of LL Group Marketing
Emma Monro, CEO of Found&Chosen and
Raycheal Proctor, Founder of Unlimited Mixed Marketing
Key Takeaways:
"My goal is to empower and ensure that my clients are informed and also are leading the very best ABM hopefully focused marketing." - Raycheal (Unlimited Mix Marketing)
"ABM meets them in the middle and actually allows for more engagement... That leaves a massive untapped opportunity to engage in the interim." - Lindsey (LL Group Marketing)
ABM marketing is more focused, efficient, and provides a higher ROI. - Raycheal (Unlimited Mix Marketing)
Account-based marketing is an overarching framework that focuses on doing business with accounts, not just individuals. - Emma (Found&Chosen)
Building relationships with account executives through shadowing and understanding their day-to-day functions. - Raycheal (Unlimited Mix Marketing)
Understanding the sales process and client needs to align objectives and goals. - Raycheal (Unlimited Mix Marketing)
Alignment between sales and marketing teams leads to cohesion, transparency, and improved productivity. - Lindsey (LL Group Marketing)
Aligning expectations and reality to drive high-quality leads effectively. - Lindsey (LL Group Marketing)
ABM creates a well-oiled machine where people enjoy working together and produce better results. - Raycheal (Unlimited Mix Marketing)
Sharing knowledge and insights between team members to better serve clients. - Raycheal (Unlimited Mix Marketing)
ABM leads to higher ROI, better engagement, reduced churn, and happier customers. - Raycheal (Unlimited Mix Marketing)
Focusing on account engagement, marketing, and AE sales alignment is key to successful ABM programs. - Emma (Found&Chosen)
ABM empowers account executives to have deeper dive conversations and understand prospect engagement. - Lindsey (LL Group Marketing)
Quality over quantity is essential in marketing efforts. - Lindsey (LL Group Marketing)
Flawless and transparent communication in successful ABM AE calls leads to efficient and productive outcomes. - Raycheal (Unlimited Mix Marketing)
ABM provides marketers with more information and the ability to do a better job by targeting specific tactics. - Raycheal (Unlimited Mix Marketing)
Integrating ABM into any agency's approach boosts productivity, efficiency, and transparency in client relationships. - Lindsey (LL Group Marketing)
ABM is a full-funnel framework that provides transparency and identifies areas for improvement. - Emma (Found&Chosen)
These highlights emphasize the importance of ABM in empowering clients, improving engagement, aligning sales and marketing teams, and achieving better results in terms of ROI, customer satisfaction, and productivity.
Catch Lindsey Light on LinkedIn live for more exciting discussions!
